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The controversy over the artificial intelligence-generated photo of Trump dressed as Pope raises doubts about presidential communication management. Trump defends himself, but the move risks compromising the image of the institutions
Donald Trump has a crystal ball and seems to know Catholics one by one, so much so that he is absolutely certain that the photo of him dressed as the Pope was appreciated by this segment of the public. Not only narcissistic, megalomaniac and haughty, but also capable of knowing the thoughts of others. This is the tone with which the president has tackled the controversy triggered by the publication of an artificial intelligence-generated picture of him in the papal robes, which was also circulated by the official White House profile. A move that divided public opinion and called into question the seriousness of institutional communication.
At a press conference, Trump attempted to downplay the situation, declaring that he had not created the photo, but had simply seen it ‘the other night’. His justification? The photo, although shared on the White House profile, would have been a simple publication for fun, made by ‘someone’ without consulting him. Trump also added that his wife had found the photo ‘cute’, an argument that sounds rather lightweight compared to the responsibility involved in using official US government channels.
But the most controversial defence came when Trump responded to a question about his comments regarding the papacy. ‘If I had been Pope, I could not have married. As far as I know, Popes don’t get married,’ he said, downplaying the issue with a quip that raised more than a few eyebrows, considering the sensitivity of the topic. Although his intention was probably ironic, the joke ended up sounding like a disrespectful comment towards a figure who represents millions of faithful around the world.
Despite his statements, Trump insisted that ‘Catholics liked it’, trying to justify the publication as a kind of joke that would elicit a laugh. But this assertion appears, to say the least, presumptuous and lacking any real substance. It is not known whether Catholics really appreciated the image, but certainly many found the choice of using it as an official communication tool inappropriate. The fact that the White House, one of the most important institutions in the world, decided to disseminate such questionable content casts a shadow on the seriousness with which presidential communication is handled.
Indeed, the use of the White House as a platform for an ironic and controversial photo raises quite a few questions. Institutional communication cannot be reduced to a game of jokes and satire. The management of official channels should reflect respect for the role and importance of institutions. When a president uses his image in such a casual manner, it risks undermining the perception of seriousness and responsibility that a leader of a nation should embody.
Trump wanted to defend the publication as an inoffensive joke, but this carelessness in handling the presidential image is something that cannot be ignored. The consequences of such a move could be more serious than it seems, especially when the US president uses an official platform for communications that could be interpreted as disrespectful or inappropriate. The White House, as a symbol of American institutions, should maintain a line of communication more in keeping with its role, avoiding the use of content that, however ironic, risks compromising its credibility worldwide.
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