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Published

2 mesi ago

14 Luglio 2025

Bre-news

While bitcoin soars above $122,000, the US president earns over $620 million in a few months from cryptocurrencies. Boom in the $Trump meme coin

Monday 14 July opens with volatility on the financial markets after US President Donald Trump’s letter announcing 30% tariffs on Europe and Mexico from 1 August. The main European stock exchanges are containing their losses, while there is a real rally in the cryptocurrency sector.

Bitcoin surpassed $122,000 today, with a 3.6% increase in 24 hours. Among the protagonists of the boom is the $Trump meme coin, linked to the president’s image, which gained 0.52% to settle at $9.74. In the last 24 hours alone, the trading volume of the main meme coins exceeded $500 million.

Meme coins, volatility and profits
The $Trump token, launched in January 2025 on the occasion of his return to the White House, has had a rollercoaster ride. After debuting with a market capitalisation of $15 billion, it plummeted to $2 billion. The complementary $Melania token lost over 90% of its initial value, settling at around $141 million.

Despite the volatility, the $Trump token mechanism — which assigns a percentage of each transaction to the creators’ wallets — has generated extraordinary profits. According to Chainalysis data, between January and April alone, wallets linked to the project collected over $324 million. The company then stopped updating the data.

The president’s record earnings
According to Bloomberg, Donald Trump has earned over $620 million thanks to his direct involvement in the crypto world. His total net worth is now estimated at around $6.9 billion.

Most of the earnings come from the World Liberty Financial (WLF) platform, launched in September 2024:

$390 million from the sale of the WLFi token
$100 million from an agreement between Mgx and Binance for the use of the Usd1 stablecoin
$150 million from the $Trump meme token
$7 million from NFT collections sold since 2022

Usd1, currently valued at $2.2 billion, could generate another $100 million in revenue in 2025. Added to this is a 20% stake in American Bitcoin, a mining company that has raised $220 million to expand its infrastructure.

Sneakers, Bibles and Golf: the merchandising empire
In addition to the digital sector, Trump continues to monetise his name through licensing agreements on consumer products:

$2.5 million from 45 Footwear for shoes and perfumes
2.8 million from The Best Watches on Earth for watches
2.3 million from Lma Productions for autographed Bibles and guitars, sold for as much as $11,500 each

Finally, several publishers have paid between $250,000 and $3 million for the rights to titles bearing his name, such as Letters to Trump, Save America and A Maga Journey.

Real estate and actor’s pension
His physical properties also continue to generate cash flow:

$50 million from Mar-a-Lago
$220 million from golf clubs in Jupiter, Doral and West Palm Beach

Curiously, Trump also receives a monthly pension of $6,484 from the Screen Actors Guild (SAG) thanks to his television career. Finally, dividends from his investments amount to approximately $11 million, with holdings in companies such as Caterpillar, Charles Schwab and Italy’s CNH Industrial.

A mix of digital finance, aggressive branding and real estate consolidates Trump’s image as an entrepreneur president — increasingly a key player in the alternative markets economy.

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