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Despite the constitutional limit, ‘Trump 2028’ T-shirts and caps are popping up on the US president’s official shop. Yet another provocation about the possibility of a third term

Donald Trump reignites the debate on the possibility of a third presidential term with a new provocation in style: red caps and T-shirts with the words ‘Trump 2028’ have appeared on his official online shop, referring to the next US election round.

Despite the fact that the US Constitution – via the 22nd Amendment – stipulates that ‘no person shall be elected to the office of President more than twice’, Trump seems to want to ride the idea of an extension of his own limits. On Thursday, one of the president’s official X accounts posted a photo of Eric Trump wearing the new cap, which sold for $50, while the t-shirt with the slogan ‘We must rewrite the rules’ is offered for $36. All products are avowedly made in the USA.

Trump, already president from 2017 to 2021 and back in the White House in January 2025, has never ruled out, at least rhetorically, the possibility of a third term, going so far as to declare: ‘There are ways to do it’. But the legal reality is quite different: abolishing the two-term limit would require a constitutional amendment, approved by two-thirds of Congress and ratified by at least 38 states out of 50: a path that, at the moment, appears politically unfeasible.

The ‘Trump 2028’ merchandising, rather than a real political project, therefore appears to be a communicative and symbolic move, yet another challenge to the institutional limits that the current US president has never ceased to question.

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